Joost de Valk

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Latest Posts:

  • How to use custom campaigns

    Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post,…

  • SEO basics: What is a permalink?

    The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence…

  • Ranking your local business part IV: Inbound links

    This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your…

  • Yoast’s mission: SEO for everyone

    Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this…

  • A blog on an eCommerce site

    Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their…

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